THE BIGGEST BRANDING MISTAKES STARTUPS MAKE (and how to avoid them)
BRAND IDENTITY, BRAND STRATEGY Abi Smith BRAND IDENTITY, BRAND STRATEGY Abi Smith

THE BIGGEST BRANDING MISTAKES STARTUPS MAKE (and how to avoid them)

Branding is more than a logo or colour palette. It’s the foundation of your business, shaping how people perceive and connect with you. Yet, many startups rush the process, leading to inconsistent messaging, weak positioning, and a brand that struggles to stand out.

Here’s how to avoid the most common branding mistakes and create a cohesive, strategic identity that sets your business up for long-term success.

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